In the era of internet and social media, even the person running a small business is going behind Facebook to promote his / her business. You can create a Facebook page / application to promote your business on Facebook. To make your campaign a successful one on Facebook, you may want to know who is accessing the page and the effectiveness of your engagement, etc. Facebook has built an analytics tool called “Insights” and it is live for about six months now. Facebook Insights give an insight into some of the key performance indicators like Monthly fan size growth, The average number of likes and comments, Unlikes and attrition rate, Demographics, etc.
Facebook Insights
“Facebook Insights provides Facebook Page owners and Facebook Platform developers with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners and Platform developers are better equipped to improve their business with Facebook.” – Facebook
Insights dashboard is the single source for all your Facebook analytics needs for:
- Websites: Fully-integrated sites and those that use social plugins, or add a non-integrated domain in one easy step
- Applications: Including canvas, mobile, device, and desktop applications
- Facebook Pages: Including Pages created on Facebook.com and those that are part of the Open Graph protocol
Facebook has been continuously improving the dashboard with new metrics and making it easy for the admins to monitor. Apart from viewing the metrics on the Insights dashboard, you can also export the data as an excel sheet(xls) or Comma-separated file(csv). The accuracy of the count and external referrers for the page has been improved recently. Access Insights dashboard here. More information can be found here.
-- Varun
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